UI/UX

User experience is a user experience when using your site. Therefore, the consumer's emotions depend on good UX design, because he makes the site as understandable as possible for use

User Interface - Attractive appearance of the site, its physical indicators.

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75%

increase of the company's revenue by due to the high level of UX

2-3

the appearance gives an opportunity to evaluate the enterprise

Process

Sequence

Analysis of the task

01

Market analysis

02

Creating a structure

03

Creating a unique design

04

UI

An attractive and comfortable appearance is a sign of the quality of the site. If you use a competent structure and intuitive navigation of resource sections - this is a plus to attracting the customer and optimizing the functionality of the site.
The main and main working moment in the design of the interface is the simplicity in using the resource, so that the user achieves the desired goals in the minimum amount of time. It is to achieve this goal, using "buttons", tabs and design elements.
Why is this necessary?
With the correct optimization of design, all sorts of difficulties are reduced.
The consumer is well-oriented in how to perform certain actions
Gets important and necessary information about your products, spends a minimum of effort to achieve the targeted action (purchase, order). Also UI UI helps:

Turn a visitor into a client

The less effort is applied to the ordering, the greater the percentage that the user will perform the conversion action.

Save on future improvements

If you develop a user interface, given the degree of convenience for users, it will solve many problems and help to avoid mistakes, correct them.

Lure the visitor

A user-friendly and attractive site is of interest to users. The more accessible the information - the less bounce, which is a plus for seo-promotion.

UX

User Experience Design combines various UX components: information architecture, interaction creation, graphic design and content creation.

Information architecture

The designer is obliged to organize the data logically and rationally from the view of users, to structure and organize information, technical solutions that are suitable in this case. This is the design of the menu, navigation and sections of the website.

Creating interactions

Site control services, functions that include mechanisms and processes that help the client achieve the main goal (purchase, finding the right information, registration) with a minimum percentage of effort.

Visual design

The task of design, in addition to aesthetics, is not to distract the user from the important functions of the site, not to interfere with his navigation, the use of a single style and common notation for auto-marketing, problem analysis and identification of solutions.

Neuro lab

Integrated assessment of behavior, Eye-tracking test design and use of the site.

Creating a map of systems and navigation schemes

The structure of the system is in the form of a tree that shows all the pages and segments of the interface. This card gives an opportunity to build a convenient architecture of information about the Internet product.

Creating interaction diagrams

Schematic representation of the user's work with the functional of the systems. This diagram demonstrates the algorithm for the user to perform certain tasks during surfing.

Create page layouts (Wireframe)

The final result in working with the project. Here in detail, the information and controls that should be displayed on each page of the system are displayed. They give information about the behavior of dynamic parts of pages.

Creating an interactive prototype

Working model of the user interface. Creates the visibility of the system, so you can analyze it in the work even before you start working with the project. Despite the fact that the prototype does not work with the data store, in all other forms it is as close as possible to the work of the final product.